I’m always looking for some angle that allows me to marry my love of sports with some at least tangentially-related topic from marketing research. This one I think is actually pretty good. Tebow is a media lodestone right now, and segmentation… well, that’s about my favorite topic (outside of sports and food).
Without further ado…
There is no shortage of skeptics when it comes to either segmentation, or Tebow. Segmentation studies (not mine....