I once wrote that one of a business leader’s most valuable assets is also the least likely to be quantified. How does a chief accountant measure what inspires a customer?
The answer, I now am finding, is that the chief accountant does not. Rather, a new role is being created for that job – the chief data officer – and it may become one of the most important positions in the c-suite.
Consider that Americans are enrolled in more than 2.65 billion loyalty programs – 22....