As marketers, we’re all well aware of the diverse and fractured landscape of messaging and content that our broad audience of consumers faces daily. As many of our clients at Allant head in to the fall and begin to finalize the budgeting process for 2011, assessing the right spend versus the right channel is critical. I came across a recent data release from Nielsen that is quite insightful. Probably nothing surprises me apart from the significant shift in social media consumption over....