By Anne Patton, Sr. Director, Corporate Communications, Verint® Systems
This morning at Driving Innovation 2013, Verint welcomed guest keynote speaker, industry analyst and author Harley Manning. As VP and research director at Forrester, Manning took center stage and spoke to the topic of the book he co-authored with colleague Kerry Bodine, “Outside In: The Power of Putting Customers at the Center of Your Business.”
So why focus on Customer Experience (CX), and why now, he asked?