Have you ever considered the origins of marketing research? Recently I’ve been pondering this. Some professions, such as construction, have been in existence since the dawn of civilization, meeting the basic human need of shelter. The (relatively) recent rise of the computer programmer marks its starting point in the early 1980s with the advent of the personal computer. But what about market research?
I did some digging in order to answer my question, which led me to a book entitled....