According to a Gartner study last year, the U.S. is approaching some 3 billion loyalty members. While this may sound like a win for traditional loyalty programs, the truth is that, as consumers, we're oversubscribed and becoming disengaged. In fact, approximately one third of loyalty members are dropping off.
With 38% of marketers saying their biggest challenge in 2015 was improving customer acquisition and retention, and 46% of U.S. consumers saying they're more likely to switch....