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Marketing Revolution.jpgThis week’s post is contributed by Epsilon’s Vice President of Client Services, Dino Michetti. Big data presents a tremendous opportunity for marketers to better understand our customers and how they interact with brands across multiple channels. This would be incredibly powerful if organizations were ready to embrace the new marketing evolution—or revolution, depending on how you look at it.The challenges are multifaceted, as you can see below. The overarching....