What started out as a limited quantity Kickstarter campaign based on the insight of a five-year-old Jewish child is about to become one of the “must-have” gifts for Jewish and interfaith families this holiday season. Sold out last Hanukkah in just 10 days, THE MENSCH ON A BENCH, is now available at retailers such as: Target, Bed Bath and Beyond, Michaels, Barnes & Noble, Toys”R”Us, and more.
I recently met with Neal Hoffman, former toy marketing....