The New York Times article, The Extraordinary Science of Addictive Junk Food, caught my attention by linking the hot topic of “junk food” and the obesity epidemic to the market research that supports it. This is where my inner geek gets really excited—it’s not often that two things I’m passionate about (nutrition and market research) are so perfectly linked.
Ever wonder why it’s virtually impossible to eat just one Dorito? Or how they got....