The power of the consumer only continues to grow. Many companies must shift their focus to meet the buying behavior of their customers, or risk irrelevancy.
To determine what truly defines a customer centric company, we asked Business Innovation top contributor Greg Yankelovich(@piplzchoice).
Here’s what he had to say.
How do you define a customer-focused company these days?
The use of Social Media as another channel for Customer Support only does not make a company customer....