11. One-size-fits-all, or one-message-fits-all, messaging is boring the heck out of consumersMost marketers who do email marketing use a simple “blast” strategy. Actually, calling it a “strategy” is overstating things, because the blast approach is anything but strategic. It’s all about expedience: doing the minimum amount of work needed to just get an email message out to all customers (or potential customers) on a schedule (daily, weekly, whatever).Unfortunately, in our age of hyper....