The Evolution of Hotel Loyalty Programs: What Guests Expect in 2013

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Your favorite hotel might look the same on the outside, but chances are the technology behind those walls, used to improve and augment the customer experience, is radically changing. Just a few short years ago, wedding mobile to guests’ hotel stays meant mobile booking. And, if particularly innovative, the hotel would provide remote check-in and check-out, along with the ability to order room service or schedule the use of other  amenities, e.g., the gym or conference room. Today....