For the past 12 plus years, companies have been striving for a single view of a customer. Sure we’ve come up with cute buzzwords like CRM, 360 degree view, customer-centric, and omni-directional. But, the fact remains, the number of companies with a true single view of its customers could arguably be zero. How do I reach this conclusion? Well, let’s look at a few of the first industries to truly start striving for customer-centric marketing....