As the plane leveled above the clouds and turned towards Dallas, I took note of how far I could see. This is an old habit. Marketers like to have a clean line of sight – to their consumers, their prospects, their goals. En route to attend the 2013 COLLOQUY Summit, such thoughts were natural.
But these days, the lines have never been less clear.
And that’s the irony. Technology enables us to gather data so we have a more complete picture of our customers, but technology also....