Big Data. Unstructured Data. Hundreds, thousands, millions of customer comments.
Sound familiar?
Wrapping your head around thousands if not millions of customer comments and pieces of feedback, let alone what to do with it, is a familiar challenge for CX professionals.
The good news is that technology can help you make sense out of all that feedback—even when it comes in the form of unstructured text. Text analytics (TA) software uses machine learning, together with statistical, linguistic,....