Warning: This post contains spoilers for George R.R. Martin’s A Song of Ice and Fire and HBO’s Game of Thrones.
“When you play the game of thrones, you win or you die.” This is the message of popular book series A Song of Ice and Fire and hit HBO TV series Game of Thrones. In the fictional world of Westeros, you learn pretty quickly that honor, duty, and loyalty will get you nowhere.
As market researchers, we can learn a lot about loyalty from Westeros. There are....