When the 820 consecutive home game sell-out streak ended on April 10th at Fenway Park (just two games into the 2013 season), the Boston Red Sox found themselves in a unique situation…Red Sox brand loyalty was no longer just a guaranteed thing.
Since the Red Sox won the World Series in ’04 and again in ‘07, brand loyalty has come easy to the team – the fans were just there, happy to support their world champions. But after a rocky end to the 2011....