Every Voice of Customer (VoC) program should include a thank you message as a part of the communication plan. When crafting your next thank you message, consider these best practices:
Video is a great way to grab attention and deliver a concise message.
Ideally, the CEO would deliver the message.
During the message, reinforce the importance of customer input, share some positive feedback, and communicate your plans for improvement.
When sharing what you learned, be specific and include....