In a lot of ways, it seems crazy that Tesla can even compete in the auto market without the billion dollar ad budgets, dealership networks, and manufacturing scale of its competitors. Instead, Tesla has a $0 marketing budget, a couple hundred stores, and tough questions as to whether it can even make enough vehicles to fulfill preorders.
What it does have is the best electric car on the market and loyal customers who love to spread the word about Tesla. With no extra dollars to spare, Tesla....