Fans, teams, and athletes (professional or otherwise), are well aware that advanced technologies are revolutionizing the sports industry. Earlier this year at SAPPHIRE NOW, SAP’s largest annual customer event, I covered some pretty interesting discussions between leaders from the National Football League (NFL), National Basketball Association (NBA), and the San Francisco 49ers football team. Along with athletic performance apparel and footwear manufacturer Under Armour, all are co-innovating....