Montreal, Quebec (November 8, 2016) – Taylor, an apparel retailer in Montreal, has replaced its unfashionable paper punch card system for a modern, data-driven loyalty program managed on the DataCandy platform. Following the soft launch of PasseporTaylor, the retailer secured 5,000 members in less than two months.
As a leading provider of loyalty in the Quebec market, DataCandy has an established partnership ecosystem that helped fast-track the program launch across all eight Taylor store locations. In addition, DataCandy’s customer engagement technology seamlessly integrated with the retailer’s existing Desjardins POS system, eliminating an estimated $40,000 investment towards new hardware.
Unlike Taylor’s previous reliance on paper and manual methods to collect customer data, DataCandy equipped the brand with professional plastic loyalty cards and real-time reporting. With a quick scan, member purchases and buying habits can be easily monitored and tracked. The platform’s built-in dashboards have also empowered management to identify highly-valuable customers to create targeted marketing promotions.
“We spent the first two-and-a-half months solely focused on in-store recruitment, so we are excited to see how PasseporTaylor evolves and grows once we roll out the official fall marketing campaign,” says Robert Taylor, CEO of Taylor. “I’m confident the loyalty program will help convert occasional customers into long-term brand advocates.”
About Taylor
Taylor is a third-generation, family-owned retailer founded in 1920. Taylor stores specialize in higher quality clothing and accessories for men and women. With its flagship store in Saint-Lambert, Taylor currently operates eight locations in the South Shore area of Montreal. For more information, visit www.taylor.ca/.
About DataCandy
DataCandy is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. The company’s platform is utilized in over 6,000 locations across Canada and the United States, including the Familiprix retail pharmacy chain, St. Hubert restaurants and the 40 brands that encompass the MTY Food Group. DataCandy is simple to interface, scalable for growth, secure for financial transactions and provides multichannel capabilities. To learn how unwrapping customer insights can drive customer relationships, email getinfo@datacandy.com, call 514-903-DATA or visit www.datacandy.com.