FROM TRADING STAMPS TO TRAVEL PROGRAMS
Over the past 120 years, “customer loyalty” has evolved from a personal relationship between storekeepers and shoppers, to a 20th Century monologue delivered by mass media, and back to a new kind of one-to-one relationship – a dialogue driven by empowered consumers. This series will break it down into several distinct eras. Let’s start at the beginning.
Mass advertising in the 20th Century
The rise of mass media placed the radio, magazine and TV....