Loyalty as a way of life
In Parts One and Two: Beginning with trading stamps at the turn of the 20th Century, by 2010 loyalty programs had become experiential as well as transactional and new technologies had begun to revolutionize customer engagement.
By 2015, customer loyalty had reached the milestone of 3 billion program memberships in the U.S., with the average American enrolled in 13.3 programs and active in 6.7 (Bond 2015 Loyalty Report). While some think this level of engagement is....