Someone once said, ‘don’t mistake your own enthusiasm for someone else caring’. I can’t remember who said it. I could use Google to find out. It may even have been me during one of my more catty moments. Either way, it seems applicable to some of what follows.
I’ve recently attended several conferences examining the topic of customer experience and why it matters. Clearly, I am on the side of thinking it does matter. Because it’s what I do. I confess....