Will you get sucked into the madness of the NCAA Final Four Tournament this year? It’s OK if you do.
The tournament has come a long way since its origin in an old gym at Northwestern in 1939. And branding the phrase “March Madness” back in the 80′s raised the event’s popularity to new heights, as it became the second most prevalent sports showcase for advertisers, behind only the NFL playoffs.
Take Quicken Loans and Warren Buffett’s infamous offering....