It’s rare when a company voluntarily admits it could do something better – especially when that company is Starbucks. With a record $1 billion placed on its Starbucks Cards in the first quarter of 2013, the king of coffee has little to worry about.
Which is why Joe LaCugna, Starbucks’ director of analytics and business intelligence, may have surprised a few people when he revealed what Starbucks is doing now: catering to its disloyal customers.
Starbucks will use its....