In this era of "do not call lists," anti-spamming legislation, mailing opt-outs and the many ways that consumers tune us marketers out, one might expect the 95 year-old "Direct Marketing Association" to be a quaint reminder of a bygone era, gradually fading into irrelevance. That's definitely not to be the case because they have evolved right along with the changes in direct marketing. One important way they demonstrate their evolution is with the way they manage their flagship annual event....