Two years ago I filled a bucket with cold water and ice, I poured it over my head and made my friend record the entire event. I then posted on the video on social media to help raise money and awareness for the ALS Association. I was not alone. 17 million people participated in the ALS Ice Bucket Challenge during the summer of 2014, all with varying levels of understanding and involvement in the ALS community. As water was poured, money poured in. Over $220 million in 8 weeks. The year....