Social Loyalty – An Evolution of Loyalty Programs

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It’s a social world out there! And loyalty programs are firmly embracing the concept of social loyalty, an extension of loyalty programs that supports customers’ actions on social channels. As a marketing and incentive engagement company, are you including a social loyalty component in your loyalty program offerings? Consumers are 71% more likely to make a purchase based on social media referrals (Hubspot) 49% of consumers use Facebook to search for restaurants....