First, let’s get a couple definitions straight: Geocoding is the ability to assign precise geographic coordinates – longitude and latitude – to a named location. It allows for relatively simple tasks like finding driving directions to an address, or finding a list of the geographically nearest stores or service locations. Reverse geocoding is the ability [...]The post Social, Location, and Mobile: Three Drivers behind Geocoding’s Data Enrichment Resurgence appeared first on PB Software....