Everyone wants to categorize and define the increasingly fast evolution of how businesses sell and their customers buy. Getting ahead of the trend is everyone’s goal, but we know intuitively that some will prosper and others will be in their shadow. The prosperous will turn their customers into fans.
So many acronyms
A recent post talked about the expanding use cases for marketing and CRM amid all of this change. It also covered the blurring of the line between the two....