The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs and develop plans and solutions to meet their goals.
If you weren’t able to attend the show, in our view there were two main takeaways. First is that the key to future....