Starbucks is a company that has amply demonstrated that it’s about far more than pouring a cup of coffee. Their famous CEO Howard Schultz has boldly led the company to take on social impact initiatives that give their customers the opportunity to participate in those initiatives. Not all of the initiatives have been universally embraced, and others have had big positive impacts.
Rajiv Chandrasekaran interviewed at Content Marketing World.
One initiative that has rippled far and wide was one....