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Carolyn Balfany, SVP Product Development at MasterCard, addresses EMV. She explains: a) what it is and b) how it will benefit the entire payments ecosystem.   The days of credit and debit cards with black magnetic stripes across the back are not the future. The U.S. is moving toward EMV and chip cards. The media has been abuzz recently with references to this important change. So what do you need to know? Q.  The Basics – What are Chip Cards? EMV chip cards have computer chips embedded....