Executives who are considering loyalty programs often ask us, “Should I run a points or product program?”
This is an important question and will undoubtedly shape the success of your program. However, there’s a better place to start the loyalty conversation: with a thorough discussion of this equation:
The number of people enrolled in your program, the number of active people in your program, the change in spend your program compels, and the cost of the rewards are the....