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One of the most challenging aspects of any customer program is taking action on results. Here are seven myths that can get businesses distracted from driving the most effective business results: It’s a fad.  Customer experience is increasingly becoming more and more a part of how companies do – or should do – business. You need a huge team to pull off a CX program.  CX teams come in all shapes and sizes, and sit within many parts of an organization.  A....