Every day, consumers watch and create videos, send WhatsApp audio messages and take selfies. According to the 2016 Ericsson Mobility Report, video content will account for 70% of all mobile traffic by 2021, which represents an increase of 55% over the next 5 years.
Meanwhile the Market Research industry has experienced an increase in survey completion on participants’ mobile devices. The latest Grit 2016 Q4 Report highlights that 76% of MR organizations currently use mobile surveys,....