The selfie heard ’round the world! The inspired Super Bowl blackout tweet! For organizations looking to capture social media lightning in a bottle, the brands that do this really well know that you cannot over-orchestrate these seminal moments. They are the product of good planning, a framework of discipline, and a good amount of improvisation. It is exactly like Jazz.
Brands Have A Signature Style
Just like there is no one “jazz style,” each brand or organization needs....