In an earlier blog post, I had introduced the “SIMPLE” framework to increase your sales effectiveness. I had elaborated on the 1st step which was about how to “Surprise” your customers to initiate their engagement.
The second step in the process was to “Inspire” your customers, which entails that you paint a picture of possibilities.
The third step in the process is to be able to “Motivate” your customers to take action. The....