SAP CEO Bill McDermott threw down a new gauntlet in front of more than 20,000 people Tuesday, building on his rejection of complexity last year, and promising to show customers how they can also Run Simple.
“We’re no longer in a business-to-business-to consumer market — this is a consumer to business market,” McDermott said during his keynote address to SAPPHIRE NOW at the Orange County Convention Center. “The consumer rules — and it’s....