Everyone knows that loyalty programs are great at boosting conversion — turning visitors into customers, and customers into repeat customers. But one type of conversion that’s often overlooked is reducing attrition. In fact, loyalty programs are unusually effective at turning lapsed customers — people who haven’t bought in a long time — into active ones. For retailers, the result can feel like pulling revenue from thin air.
Take InkjetSuperstore.com, an IR 1000....