This year’s dmexco was attended by more than 50,000 visitors. The breadth of the program at the event highlighted the rapid speed of change in the digital market. From the internet of things to virtual and augmented reality, to data and marketing automation, there was much to debate. Here’s our take on two key discussions.
Enriching data for better business
This may not be a new topic, but the discussion has moved on from the role of data, to how organizations use the information....