"Big Deals" get everybody excited. The city of Boston just had 1.5 million fans come watch the Boston Bruins team parade through the heart of the city after the Bruins won professional hockey’s coveted prize, the Stanley Cup. The streets were littered with the Bruin jerseys and yellow confetti. The Stanley Cup is a "big deal." And everyone who had any connection to the Bruins was ecstatic. Dave Hersch, CEO at then small start-up Jive software recalls one....