Happy New Year everyone! As 2013 comes to a close, we thought it would be the perfect time to look at what happened within the direct mail industry in 2013 before ringing in 2014 on Friday with four key trends that will have the biggest impact next year and beyond.
First we should examine how the role of direct mail has changed in recent years. Despite new or evolving channels, I don’t think it has changed as much as some people might think. Direct mail remains the primary prospect channel....