In my role as part of Confirmit’s CX Consulting team, I spend a lot of time working closely with clients to build and evolve their Voice of the Customer programs. The majority of these companies have been able to advance from taking short-term tactical corrective actions to making longer-term strategic and visionary changes. But often, even with this progress, someone running a VoC program who does not understand why scores are flat will call on me. They feel stalled and, while it is....