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Voice of the Customer programs come in many guises. Customers are not just purchasers of products; often, they are users and recipients of services, many of which are not paid for but which deliver essential support at times of need. It is perhaps here, then, that the Voice of the Customer (VoC) needs to be listened to most carefully, a view supported by Norway’s Regional Center for Child and Adolescent Mental Health (RBUP). RBUP works to improve the quality of mental health....