Picture Source: Coca-Cola
If you were to open a picture book that told your brand story, what do you envision would be on the pages?
For Coca-Cola United Kingdom, the answer exists not so much in a curved bottle of sweet liquid, but in actual liquid ideas – stories that represent so much value in people’s lives that they become part of our culture.
Coca-Cola describes this new concept, and mission, in a two-part video called “Content 20/20.” Illustrated....