Last week, Internet Retailer published an article called Consumers Seek Discounts that summarizes the data in a report on consumer purchasing habits and social media put out by Hybris, an eCommerce technology provider.
The results of the survey lead, at first glance, to the conclusion that social media engagement has an extremely weak effect on purchase behavior and that the effect it does have is not optimal. For example, the survey found the primary reasons for engaging on Facebook and....