Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries are increasing their mail volumes, and what is leading to the success of their campaigns.
From our perspective, the insurance and financial services industries are still at the top in....