Having just launched a new website, Portfolio Evaluations, Inc., an institutional investment consulting firm out of Warren, NJ, needed to track on-line traffic beyond the last e-mail click. Brooke May, their Marketing Manager, explains that they also did not have a good tool to integrate a marketing CRM Service with Sales Force. “We needed one application for our marketing team. One shot.” Lastly, she was looking for the capability to make e-mails that....